Are you trying to figure out how to make your website better? Maybe you think it could generate more leads for you, and right now it's just not cutting it. There are some proven marketing strategies you can apply to almost any website. Check out the tips below to see if you can use some of them to improve your website significantly.
Don’t Overcomplicate Layouts
Ad income is good, but if you put too many ads on your website, it can look cluttered and can alienate potential customers. Instead, make your website layout sleek and to the point. Let a customer know what you do, how you do it, and why they should choose you. Make sure it’s easy to purchase your services or items and easy to wrap up the transaction.
Don’t Use Comic Sans
One of the most annoying things you could do to your potential customers is make them read small, annoying fonts. Many of your customers don’t have perfect vision, and trying to make your fonts look stylish instead of readable is a huge mistake that will drive business away. Choose something like Arial or Times New Roman and keep the size at 12 points or bigger. Strained eyes will thank you for it.
Don’t Crowd Your Pages
Whitespace used to be considered a terrible thing, but when used correctly it can create a much more pleasant experience for your visitor. It can break up large blocks of text and give your visitor a moment to breathe. At the same time, it can be used to emphasize important points without making anything particularly fancy. Whitespace doesn’t have to be white, either; you can make good use of empty space by using colors that make the page pop as well.
