The focus when it comes to mobile marketing has always been how a company can target a potential client. However, such a narrow view may leave a company wide open for mistakes. Sometimes plans aren’t made, and details get missed. Since you want to avoid these mistakes at all costs, here are a few that you can take steps to avoid before they even happen.
Sending Mobile-Unfriendly Content via Mobile Means
QR codes – quick response codes –are the wave of the future. You see them in about every location possible. They’re found on signs, in amusement parks, and even on French fry containers and soft drink cups. When a smartphone scans one of the QR codes, the phone is redirected to content. It’s a pretty neat trick; however, many QR codes direct to mobile-unfriendly websites. They’re either crowded with content or they’re so full of ads and pictures they don’t even load. This kind of mistake leads to frustrated customers, and it’s a waste of time and resources.
Targeting the Wrong Audience
Some people don’t want to opt into your mobile marketing campaign, and that’s perfectly okay. They don’t have to. But there are plenty of people who will opt in, especially if they like what you’re selling or you offer them a great deal. Instead of focusing on marketing to everyone, including those who don’t want to sign up for your service, focus on the group that did sign up. You can send out a survey to see what kind of products they’re interested in buying, what kind of prices they like, and what kind of offers you can give them that would lead to a buy. Your analytics software should be able to tell you this if you don’t want to send out a survey to collect the information yourself.
Shrinking Down Your Regular Website and Calling It Mobile
Shrinking down your normal website just won’t cut it for a mobile version. Not only should your mobile version be mobile friendly, it should be optimized for that particular audience. Using the internet on your mobile phone is a completely different experience and a company should treat it as such. People who are on their phones are usually hunting for very specific content and you want to make sure they find it with ease. Facebook is an excellent example. Many people use their mobile version because it doesn’t include the clutter of ads, making it quick and easy for someone to find the information they need.
