Building your brand, for many companies, isn’t as instinctual as it once was. With the age of social media and smartphones where information can be accessed anytime, anywhere, making your audience happy has taken on a different face and responsibility. Fortunately, that doesn’t make it completely inaccessible to small businesses and, in fact, may make it easier for smaller businesses to connect to their audiences. Here are two ways you can connect to the people that may be interested in buying your product and make your brand easy to recognize.
Keep the Promises You Make
Yes, this tip is common sense. However, tons of companies choose not to keep their promises and ruin their otherwise good reputations. Happy customers are those who feel like they can trust what you have to say, and when you fail to earn that trust, your business can fail miserably. Why? Because the people who trust your brand are the ones from whom you should expect tons of referrals, and without those referrals you’ll be losing droves of business. Zappos has a great example of a promise they follow through on – they say that you will receive your product in 2-5 business days, and when they follow through on that, the result is happy, excited customers who want more.
Stand for Something Important
Take a moment and consider the brands you adore for whatever reason. Those brands usually stand for or against something, and use this stand to connect with their customers. So what does your business stand for or against? What is something that has always irked you about your niche that you can change for the better just by putting your customers first?
