Making mistakes when you’re branding online can be incredibly dangerous. Here are just a few you should avoid if you can.
Targeting More than One or Two Audiences
Don’t bite off more than you can chew as a company. You can’t be everything to everyone, no matter how hard you try. Most companies try to aim at a larger audience because they think it will make them more money, and that’s not necessarily the case. What happens is that they’re stretched so thin that they can’t fully appeal to anyone. Instead, focus on one or two target groups, and make sure you know the ins and outs of how they work. Direct your marketing campaigns towards them.
Not Trusting Your Clientèle to Trust You
Nearly a quarter of companies have disallowed posts on their walls by customers, meaning that no one can post that isn’t an administrator of the page. This can immediately drive customers away and cause them not to trust you and your brand. Companies like Intel have a rule that guarantees that any post on a wall or otherwise is responded to in less than 24 hours; that way, customers know that someone cares about their praise, complaints, or suggestions.
No Passion
When you don’t have a vision for your company, your passion can start to flag. You want to make sure there’s a higher purpose to you and your company. Having a vision and making sure that your brand reflects that vision can bring massive talent to your company; people who share your vision will want to work for you, and will work hard and long hours so everyone can succeed at achieving their dreams.
