You want to be able to follow up with your clients successfully because just following up isn’t good enough. Some people think that following up at all is all that’s necessary, but in many situations it takes a special touch to make a follow up worth everyone’s time. The truth is that every potential client is different from the next, and it’s important that you treat each one as an individual and not just another sale. But what if you don’t know how to do that? Here are some tips that may turn your follow up into a sale.
Suggest, Don’t Push
Putting pressure on a client because you’re impatient and don’t want to wait to make a sale is a poor move. Even if you’re just trying to pressure them into making a decision in a timelier manner, it can cause your client to back out of a situation immediately. Why? Because they feel like you’re being pushy and just want a sale. People who make sales are the same people who make connections with their clients.There’s no reason to bombard them with reasons your business is the business they should choose; it gives your client the impression that you are desperate for their business when in fact you aren’t. Calmly approach the situation. Get to know exactly what your client wants over a series of emails. Then, and only then, should you consider suggesting a service you provide.
Be Personal
Sending a generic letter out to your potential client that just says something about how nice it was to meet them isn’t exactly what your client is looking for. When you meet them the first time, get to know something about them. Maybe they have four kids or they just adopted a puppy. Make sure you mention this in your follow up e-mail instead of including the generic phrases everyone uses. Did they inspire you? Did they impress you? Let them know so you can get off on the right foot.
