Every company invests in some way to educate their employees. Generally speaking, this investment comes in the form of handbooks. The handbooks talk about rules and regulations, which every employee should have knowledge of. But what about teaching your employees how to market your company? This is important company knowledge that all employees should know so when someone asks them about where they work and what they do, they can tell them in a positive manner. Here are three things you should train your staff on starting today.
How You Treat Your Customers
Does your entire staff read the blog on your website? Do they understand the content and attend meetings that are designed to improve customer service? If the answer is no, then you need to talk to your employees. Those are two of the ways you are training your team to take care of your clients, and everyone that works at your company should know how to do it. Have them take customer service calls once a month if need be.
Promotional Materials
Your staff needs to know what your current message is. If they haven’t at least seen your ads and are familiar with them, that can become a problem. Keep your employees in the loop. It will not only make them feel like they’re important to your company, they’ll be able to tell potential clients all about what’s going on in the advertising department.
How You Brand Your Company
Some companies take months to figure out color schemes and logos before they start their website. If your employee isn’t intimately familiar with these things, then how is anyone they are talking to going to recognize your brand? Your employee should know your logo, motto, and color scheme front and back because it will help them when they are describing what a customer should look for online when they look your company up.
