As someone who has to market on the Internet, you know how hard it can be to keep up with particular aspects of the game. Sometimes you lose track of a strategy or two, or a search engine update, and you don’t realize that what you’re doing now just isn’t going to work anymore. If you find yourself in that position and are in desperate need of an update, then maybe the two tips below can help you find your way.
Distinct Day and Night Marketing Strategies
This particular tactic is called "day parting," which is when you market differently during the day than you do the night. These specific marketing offers target different audiences, like those who stay home during the day and those who get off of work and then check their Internet pages. Maybe a restaurant makes a special offer right before lunch, but then it's only good for a few hours during lunch and not afterwards. People love scoring good deals, and some will go out of their way to make sure they get a deal if a particular company offers it.
Programs for “Conquesting” Customers Grow More Popular
This term is used in a situation where one customer is already using a small or local business, and another synergistic company pops up nearby to help those customers even more with additional products and services. A good example is a restaurant that allows an ice cream shop to open next door. If the ice cream or product is good enough, they may even be able to market in those local restaurants so people will stop by for a scoop. This strategy works only because both businesses are sticking to their niche and not pushing into one another's territory, and both benefit from the partnership.
